![]() ![]() One example: a restaurant owner posting a 5-star review to boost her own company's rating.īut investors may not be spooked by any of the potential problems, if the recent performances of other social media IPOs are any indication. Yelp filters or removes content when a review does not adhere to its terms of service. That's because Yelp said it was "filtering" about 5 million reviews and had removed about 1.8 million reviews. But in an amended filing in February, the figure dropped to 18 million. In its initial filing back in November, Yelp said it had 22 million reviews on its site. Yelp itself indirectly addressed another potential problem for the company: the credibility and truthfulness of its reviews. In fact, Yelp's initial filing revealed that Google ( GOOG, Fortune 500), which is developing its own Yelp-like offerings and recently acquired restaurant guide Zagat, is a key traffic source - which puts Yelp in a precarious position. It also runs daily deals, but in August Yelp cut half its sales staff in that unit.Ĭritics have questioned Yelp's high operating costs, as well as its ability to stay competitive in a field with a low barrier to entry. Yelp's main revenue stream is selling advertising to local and national businesses. In 2010, Yelp lost $9.6 million on $47.7 million in revenue. For the full year in 2011, Yelp had a net loss of $16.7 million on sales of $83.3 million. Unprofitable: Like many other tech companies testing the public markets in the past few months, Yelp isn't yet profitable. Yelp will start trading Friday on the New York Stock Exchange, under the ticker "YELP." Yelp's debut day comes almost exactly one month after Facebook filed for a $5 billion IPO. Last quarter, about 66 million unique visitors went to Yelp's site on a monthly basis. Underwriters led by Goldman Sachs ( GS, Fortune 500) have the option of purchasing an additional 1,072,500 shares from the company.įounded in 2004, Yelp has developed an ubiquitous brand and amassed more than 18 million reviews of restaurants, salons, dentists and other businesses. Last month, Yelp set a target range between $12 and $14 a share.Īn additional 50,000 shares are being sold by the Yelp Foundation. NASDAQ does not use this value to determine compliance with the listing requirements.Yelp said in its first IPO filing in November that it expected to raise $100 million. "Market Cap" is derived from the last sale price for the displayed class of listed securities and the total number of shares outstanding for both listed and unlisted securities (as applicable). It does not include securities convertible into the common equity securities. ![]() Market Cap (Capitalization) is a measure of the estimated value of the common equity securities of the company or their equivalent. Register for your free account today at. Data Link's cloud-based technology platform allows you to search, discover and access data and analytics for seamless integration via cloud APIs. Real-time Data is provided using Nasdaq Last Sale Dataĭata provided by Nasdaq Data Link, a premier source for financial, economic and alternative datasets.Investors who anticipate trading during these times are strongly advised to use limit orders. Stock prices may also move more quickly in this environment. Participation from Market Makers and ECNs is strictly voluntary and as a result, these sessions may offer less liquidity and inferior prices. ET) and the After Hours Market (4:00-8:00 p.m. Investors may trade in the Pre-Market (4:00-9:30 a.m. This data feed is available via Nasdaq Data Link APIs to learn more about subscribing, visit Nasdaq Data Link's products page. Real-time bid and ask information is powered by Nasdaq Basic, a premier market data solution. You can use the bid-ask spread to determine whether to place a market order or limit order when trading, helping you to optimize your price and have a successful order execution. In contrast, a larger spread suggests lower liquidity, as there are fewer investors willing to negotiate. Often, a smaller spread suggests higher liquidity, meaning more buyers and sellers in the market are willing to negotiate. The bid-ask spread can indicate a stock’s liquidity, which is how easy it is to buy and sell in the marketplace. The data displayed in the quote bar updates every 3 seconds allowing you to monitor prices in real-time. The bid size displays the total amount of desired shares to buy at that price, and the ask size is the number of shares offered for sale at that price. The numbers next to the bid/ask are the “ size”. amount that a seller is currently willing to sell. The bid is the highest amount that a buyer is currently willing to pay, whereas the ask is the lowest The bid & ask refers to the price that an investor is willing to buy or sell a stock. ![]()
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